About Earns

Pricing intelligence for freelancers who need to defend their rates.

Freelancers don't undercharge because they don't know their worth.

They undercharge because they can't prove it.

The Problem

Freelancers across the UK lose £5,000–£12,500 per year—not just from undercharging, but from being unable to defend their prices when challenged.

Hidden unpaid work, missing employment benefits, and outdated market assumptions compound into rates that don't hold up under scrutiny:

Hidden Cost Reality: 20–30% of time spent on unpaid work—proposals, emails, admin, consultations
Employment Equivalence Gap: Missing benefits (pension, sick pay, holiday pay) that employees receive
Market Rate vs. Quoted Rate: Freelancers charging 26–144% less than they should

When clients say, "Why should I pay more?", most freelancers have no data-backed answer.

Earns gives freelancers defensible pricing.

You stay in control of the final number. Earns gives you the evidence.

Calculates rates that include hidden costs and benefits gaps—grounded in real market and client-size data, not guesswork.

Data-backed justification based on market benchmarks, client financial impact, and your historical earnings—not frameworks or templates.

Tracks what actually gets accepted and paid, revealing the gap between quoted rates and real earnings.

Evidence-based rate increases supported by your earnings history and market data, not scripts or positioning advice.

Read our detailed analysis of freelancer underpayment and how to solve it.