Graphic Designer Rates & Pricing
Pricing guides and earnings data for freelance graphic designers
Average Rates
Average Day Rate
£350
Average Hourly Rate
£47
These rates are based on UK market data and may vary based on experience, location, and project complexity.
Rate Calculator
Use our calculator to get personalized rate recommendations based on your experience, location, and target income.
Open Rate Calculator →Pricing Factors
Several factors influence graphic designer rates:
- Experience level and portfolio quality
- Project complexity and scope
- Client size and industry
- Geographic location (London vs. other UK regions)
- Specialization and niche expertise
Setting Your Rates
When setting your rates as a graphic designer, consider:
- Your target annual income and business expenses
- Market benchmarks for your experience level
- Your unique value proposition and specialization
- Client budget and project requirements
- Competitive positioning in your niche
Use our rate calculator to get personalized recommendations based on your specific situation, or review our comprehensive market benchmarks guide for detailed industry data.
Pricing Models
Graphic Designers typically use these pricing models:
Day Rate
Most common for graphic designer work. Provides clear expectations and is easy to calculate. Average: £350/day.
Project-Based
Focuses on deliverables rather than time. Often more profitable as you benefit from efficiency. Better for well-defined scopes.
Hourly Rate
Useful for ongoing work, consultations, or when scope is unclear. Typically calculated as day rate ÷ 7.5 hours.
Retainer
Monthly fee for ongoing work. Provides revenue stability but typically includes 10-20% discount vs. day rates.
Frequently Asked Questions
What is the average day rate for a freelance graphic designer in the UK?
The average day rate for freelance graphic designers in the UK is £350 per day, with hourly rates averaging £47. Rates vary significantly based on experience, specialization, and location.
How do graphic designer rates vary by experience level?
Entry-level graphic designers (0-2 years) typically charge £150-£250/day. Mid-level designers (3-7 years) charge £300-£500/day, while senior designers (7+ years) can command £500-£800+/day.
What factors affect graphic designer pricing?
Key factors include specialization (branding, web design, print), project complexity, client size, geographic location, and portfolio quality. Specialized designers in high-demand niches command premium rates.
Should I charge hourly or project-based rates as a graphic designer?
Project-based rates are often better for graphic design work as they focus on value delivered rather than time spent. However, hourly rates work well for ongoing retainer work or revisions.