Marketer Rates & Pricing
Marketing rates and earnings data for freelance marketers
Average Rates
Average Day Rate
£347
Average Hourly Rate
£46
These rates are based on UK market data and may vary based on experience, location, and project complexity.
Rate Calculator
Use our calculator to get personalized rate recommendations based on your experience, location, and target income.
Open Rate Calculator →Pricing Factors
Several factors influence marketer rates:
- Experience level and portfolio quality
- Project complexity and scope
- Client size and industry
- Geographic location (London vs. other UK regions)
- Specialization and niche expertise
Setting Your Rates
When setting your rates as a marketer, consider:
- Your target annual income and business expenses
- Market benchmarks for your experience level
- Your unique value proposition and specialization
- Client budget and project requirements
- Competitive positioning in your niche
Use our rate calculator to get personalized recommendations based on your specific situation, or review our comprehensive market benchmarks guide for detailed industry data.
Pricing Models
Marketers typically use these pricing models:
Day Rate
Most common for marketer work. Provides clear expectations and is easy to calculate. Average: £347/day.
Project-Based
Focuses on deliverables rather than time. Often more profitable as you benefit from efficiency. Better for well-defined scopes.
Hourly Rate
Useful for ongoing work, consultations, or when scope is unclear. Typically calculated as day rate ÷ 7.5 hours.
Retainer
Monthly fee for ongoing work. Provides revenue stability but typically includes 10-20% discount vs. day rates.
Frequently Asked Questions
What is the average day rate for a freelance marketer in the UK?
The average day rate for freelance marketers is £347 per day (£46/hour). The top 10% of marketers earn £788 per day—a 127% premium indicating significant returns to specialization.
How do marketing rates vary by specialization?
Performance marketing and growth operations command premiums (+6-10%), while social media management typically ranges £270-£307/day. SEO specialists can charge £1,000-£5,000+/month for retainers.
What is the difference between general marketing and specialized marketing rates?
Specialized marketers (SEO, paid advertising, email marketing) command 30-50% higher rates than general marketers. Healthcare SEO specialists command the highest premiums at £1,500-£5,000+ monthly.
Should marketers charge project-based or retainer rates?
Retainers are common for ongoing marketing work and provide revenue stability. One-off projects (audits, campaigns) are typically project-based. Retainers usually include 10-20% discounts vs. day rates.