UX Designer Rates & Pricing
UX design rates and market benchmarks
Average Rates
Average Day Rate
£400
Average Hourly Rate
£53
These rates are based on UK market data and may vary based on experience, location, and project complexity.
Rate Calculator
Use our calculator to get personalized rate recommendations based on your experience, location, and target income.
Open Rate Calculator →Pricing Factors
Several factors influence ux designer rates:
- Experience level and portfolio quality
- Project complexity and scope
- Client size and industry
- Geographic location (London vs. other UK regions)
- Specialization and niche expertise
Setting Your Rates
When setting your rates as a ux designer, consider:
- Your target annual income and business expenses
- Market benchmarks for your experience level
- Your unique value proposition and specialization
- Client budget and project requirements
- Competitive positioning in your niche
Use our rate calculator to get personalized recommendations based on your specific situation, or review our comprehensive market benchmarks guide for detailed industry data.
Pricing Models
UX Designers typically use these pricing models:
Day Rate
Most common for ux designer work. Provides clear expectations and is easy to calculate. Average: £400/day.
Project-Based
Focuses on deliverables rather than time. Often more profitable as you benefit from efficiency. Better for well-defined scopes.
Hourly Rate
Useful for ongoing work, consultations, or when scope is unclear. Typically calculated as day rate ÷ 7.5 hours.
Retainer
Monthly fee for ongoing work. Provides revenue stability but typically includes 10-20% discount vs. day rates.
Frequently Asked Questions
What is the average day rate for a freelance UX designer in the UK?
The average day rate for freelance UX designers is £400 per day (£53/hour). Senior UX designers with proven track records can command £500-£800+/day, especially for enterprise and fintech projects.
How do UX designer rates compare to UI designer rates?
UX designers (focused on research, user flows, and strategy) typically command 15-25% higher rates than UI designers (focused on visual design). Combined UX/UI designers can charge premium rates.
What factors affect UX designer pricing?
Key factors include research capabilities, portfolio quality, industry expertise (fintech, healthcare command premiums), client size, and ability to demonstrate measurable user experience improvements.
Should UX designers charge per project or hourly?
Project-based pricing works well for UX work as it focuses on outcomes (user research, wireframes, prototypes) rather than hours. However, hourly rates suit discovery phases and ongoing consultation.